Just show up and BE the best you can BE.
This has become my life’s motto over the last view years. It means I show up wherever I’m needed with the intention of being fully present and focused on the task at hand.
Apart from caring for my son and “one day writing that book” I spend much of my time working with people and their organizations to help them carry their message out into this world. I specialize in the part of marketing that utilizes the internet to its fullest advantage.
Technology has given us as the consumer the power, we now choose when we consume what content where and when. We no longer have to accept forced marketing messages by anyone. We can talk back. We can do our own research. Transparency and authenticity are the key to succeeding with using these new tools as the people and companies with a message to share.
You’ve come to this page to find out more about me. Below I tell my career story in a hopefully concise way. To find out more about what exactly I can do for you please check out my pages relevant to small to mid-sized companies, solopreneurs and agencies.
I was born and raised in Vienna, Austria. In 1997 I took a plane to South Africa and stayed in beautiful Cape Town until 2014 when I decided to return to my roots and introduce my son to his European heritage.
When asked why I moved to Africa my answer was always: “Because I had to and I’m a climate refugee!”. In reality this move was the realisation of my first big dream I had worked towards in my early Twenty’s. With my then husband I had built one of the fastest growing network marketing organisations in Europe and after visiting the country for 3 months fell in love with it, like so many others.
Before I took the plunge into the unknown I thought I’d give climbing the corporate ladder a try and I fared quite well. Alas, on the day of moving next to the CEO’s office I resigned. I was a divorcee with no dependents, a fledgling career and a business on the side, it was the good life, but I chose to give it up as new adventures beckoned.
Once in SA I did whatever came along at the time, it was very much a phase of finding out who I am and what I want to do. I did odd jobs, like selling alternative music CDs on Long Street door to door for example, and got involved in the local amdram scene (amateur dramatics). At some point I ended up in the Lufthansa call center to climb the ladder there but 9/11 attacks put a shrieking halt to that and besides I realised being employed really is not my thing at all. I remember I declared upon resigning that it would be my last job ever and it turned out to be true.
Then in 2004 my son came along and everything changed once again. I’m very blessed with a wonderful child who at 4 years old already showed signs of understanding how to sell and building a business. He’s an entrepreneur through and through and I love teaching him these skills from so early on.
Around my 40th birthday I decided it was time to get more serious with business and all that and went to study and learn with one of the best in the field, Blair Singer. I went as far as buying a regional developer franchise of his SalesPartners organisation. It was an incredible experience and despite not everything turning out like we both would have wanted it, the tools and skills I have learned and experience gained have been invaluable.
In 2010 we decided to call it quits and it was then that “My Biz Performs” was born. At about the same time more and more traditional businesses realised the tools of the internet could be used to their advantage, but they lacked knowledge on how to do so. Finally my two big interests, growing a business and all things internet, converged and offered me a new career path as the Digital Marketing Ninja.
I started studying everything I could around the subject, an activity that has never stopped as this field is changing on a daily basis. When it comes to the internet I’m an “early adopter”, I grew alongside with the internet from way back in ’95 to todays interconnected world running multiple websites. It’s thus almost as much part of who I am as today’s digital natives, despite having grown up without it.
I started running digital marketing campaigns for various smaller businesses and steadily the projects grew bigger and bigger. Then I came across Hubspot and their fantastic philosophy of what they call “Inbound Marketing” and have turned into an avid supporter, partner and enthusiast.
Today I hold 3 Hubspot certificates (Inbound Marketing, Hubspot software, Hubspot Parnter) which I continue to renew. Now that I am back in the German speaking D-A-CH region I find myself doing more on the grounds Hubspot trainings in German for quicker on boarding of teams who have decided to go with Hubspot.
I remember my first Hubspot client very well, it was Space Age Technologies, an IT support company in Stellenbosch, South Africa, who embraced this new way of marketing fully and with vigor. The results have been incredible, 300% increase in traffic within 4 months to name just one number. It is thrilling to witness how amazing these strategies work in a B2B environment. While Space Age Technologies have always been a known leader in the region within their industry, now the general public is starting to see the why and how of this reputation and while everyone else’s client numbers stagnated, theirs improved by 70%!
I’ve seen similar results since with the various companies I work with and of course with my own business. I love my work, it truly combines my talents, knowledge and experience and am very much in my happy spot working with businesses of all sizes on their marketing plans, focusing on delivering results, i.e. leads and sales.
Now back in Vienna I have partnered with Take Off PR, an agency who have decided to go 100% inbound. It is great to have their support for the bigger projects. I also work with various other agencies all over Europe, mainly to help them transition to Inbound for themselves and their services.
My soft spot remains the solopreneur, the one man businesses who are so incredibly important for any economy in today’s world. Those brave souls who have decided to employ themselves and provide for their family without the support structure of a bigger company. It is one of the toughest choices for various reasons and I will continue to support this group of people as much as I can with group teachings, workshops and mentoring.
As a student of life for life I started my own personal development at 16 when I got hold of a copy of Dr. Murphy’s “The Power of Your Subsconsious Mind”. Since then I’ve read hundreds of books, done many courses and workshops and absolutely love this field of growing human consciousness and expanding personal skills. Facilitation is the name of my game and I simply love being in front of a group and helping them reach new insights and grow. It is by the way not a strange combination, internet marketing and personal development! Google is at the forefront in this arena themselves. They have an extensive internal personal growth development programme developed by one of their first engineers who’s now stuart of this programme and wrote a book, Search Inside Yourself, about it.
For more details about my professional life and expertise please visit me LinkedIn profile.
What others say about Bettina
“Bettina’s dedication to assisting businesses with increasing their Sales is unrivalled. Her professionalism and approach to business is something you have to experience. She displays integrity and passion for her work in everything she does. Please contact Bettina if you want to increase your Sales and put yourself firmly on the map in your industry.” Gwen Kloppers, CEO & Founder, Xtraordinary Women
“Talk to Bettina if you want motivation and results..her positivity, fearlessness and high energy are infectious! It all comes across so simply it’s ‘why didn’t I think of that?!’” Karon Wiercx, Multinet Mortgages
“Bettina does not back-off from any challenge! She achieved amazing heights early in her life in network-marketing; In a strange country; as a single mother she recently took on a brand new challenge as OWNER/OPERATOR of a Regional Development Franchise in a phenomenal international Franchise, (SalesPartners); a business coach and superb public presenter. She demonstrates the VISION that will take her back to the B-Quadrant in the RichDad© Cashflow Quadrant. She is meticulously putting in the steps that makes precession manifest MASSIVE PASSIVE income into one’s life! Bettina is an AWESOME person and business partner!” SJ Pretorious, SalesPartners
— Chris Brogan (@chrisbrogan) April 30, 2013
— Darren Smith (@DazMSmith) April 30, 2013
— Nicky's Drive (@NickysDrive) June 22, 2012
@BettinaHorvath Thank you for being a great travelling companion and such a good teacher
— Big Positive Guy (@Bigpositiveguy) February 24, 2012
— Daniel Onay (@The_Dan_Onay) February 23, 2012
@bettinahorvath Thanks Bettina! You're an awesome human being.
— Blair Singer (@blairsinger) February 22, 2012
— Tania (@Taniar2) October 15, 2010
Bettina was featured in/on:
Theatre Geeks podcast featuring Bettina Horvath, October 2013
- Magazine June 09
on SABC’s “The Power Within” program in October 09:
and has appeared in interviews on: