The internet has given us new ways of connecting with each other. It has somewhat leveled the playing field in the business world. Today it is possible for one person to have a huge global impact by way of connecting with people all over the world.
What is your digital strategy?
Whether you are a freelance writer just striking out on your own, a multi-national corporation or anything in between – you need to find an answer to this question. Need any help with that? Talk to me.
I’m here to help you do just that. My major ninja skill – we all like to have one, don’t we? – lies in the ability to look at separate pieces of a puzzle, putting them together in my mind’s eye, developing a plan to put it together and then explaining the whole thing in simple turns to anyone. Otherwise called strategizing.
The first thing I do
with every new client, whether it is at the coffee shop with the freelancer or at the HQ boardroom with the C-suite – is to listen. I’m not here to tell you great stories of how we’re going to conquer the world via the tools of the internet (although I love doing just that in the right forum). I’m here to listen to you and find out what you really need.
When you decide you want to embrace digital you learn very quickly that this isn’t an isolated task you can outsource to an agency or hand over to a department in your company. It seeps into the very DNA of how you do business.
Digital is all about connecting and communicating with people. When, where, how with what. And those two C’s aren’t that easy to do well. You have to have a clear understanding of these within your company or as a person before you can develop a digital strategy to achieve your business goals.
I work with forward thinking organizations in Vienna, London, Munich and Cape Town who decided they want to leap forward and use the digital tools available to them.
I am always on the lookout for an exciting project with an organization which wants to make a dent in their universe.
On my LinkedIn profile you will find my work history, I have mostly worked in sales and particularly marketing over the years. In the last years I fully embraced all things digital and helped nearly 100 companies improve their digital marketing. In that time I noticed that it isn’t just the marketing that needs a shift into digital, but the entire organization, the processes and systems across the entire company.
When an employee still sits and by hand painstakingly fills out a spreadsheet with data, you know you urgently need a digital transformation. Organizations are often stuck in their silos and the way they do the things they do, hence the need for CHIEF DIGITAL OFFICERS, people who are allrounders, who understand a business in its entirety and have technical acumen.
My varied experiences have brought me to this place today, where I, as a digital immigrant, am looking ahead and am in awe of all the technological advances we’re in the midst of developing and at the same time I get frustrated when I see how organizations waste resources by avoiding digital or not using it optimally. I love diving in and using the tools available to optimize and strategize and really make a dent in the universe.
Some of the brands I have worked with: